As a unique feature, only MARKSIM® shows your competitors‘ positions in the context of different market-landscapes by using multi-dimensional scaling (MDS).
It shows you the most attractive positions and helps you answer key questions:
KEEP/DEFEND MARKET SHARES ?
What will happen when the competition changes its product proposition? How could this impact your positioning and product strategy?
EXPAND MARKET SHARES ?
Which changes in the product or service proposition are needed to expand existing market shares?
CONQUER NEW MARKET SHARES ?
Which products or services could be launched to successfully gain new target groups and increase market shares?